Your staff get paid. Your suppliers get paid. HMRC gets paid. You work evenings and weekends to make sure of it. And yet the bank balance never seems to show it, the tax bill still lands like a punch, and you’re the last person in your own business to get paid.
You don’t have a hard-work problem. You have a system problem, and it can be fixed.
The Sunnyside Profit System, led by Jess Weston, accountant and founder of Sunnyside Accountancy
If you recognised even two or three of these, you’re not alone. And it isn’t because you’re bad at business.
“I see this in small-business accounts every week. Good businesses, owners working all hours, and nothing to show for it. A business that keeps you worrying about money isn’t a successful business yet, however good the turnover looks.”
Jess Weston, Sunnyside Accountancy
Another tax bill paid on the credit card.
Another year of paying yourself less than the job is worth.
Another holiday spent watching the banking app.
Another year of growth that never reaches your own pocket.
Working harder won’t change it. Changing the system will.
Book a free profit callWhy it happens
It includes VAT, next year’s tax and next month’s wages. None of that is yours, but it all looks spendable, so it gets spent.
Your pay, your tax, your prices and your costs all affect each other. They’re rarely planned together, so a decision in one quietly undoes another.
Year-end accounts tell you what happened months ago. By then it’s too late to change anything.
The Sunnyside Profit System fixes all three. It brings your cash, your pay, your tax and your prices into one plan, built and run by accountants who see real small-business numbers every week. Then we meet every month, with a set agenda, so you change what happens next instead of finding out what already happened.
Your 12-month journey: the Sunnyside Profit System
One journey, in four stages, over your first twelve months. It starts with your Profit Assessment, our own diagnostic of where your money goes and what your business can really afford. Each stage builds on the one before, and every month has a set job to do.
From: “Where has it all gone?”
By then you’ll have
Designed to feel like
“I finally know where it goes.”
From: “I dread the tax bill.”
By then you’ll have
Designed to feel like
Paying yourself on purpose, not with leftovers. Tax money that isn’t yours to spend, and that’s a relief.
From: “Can I afford this?”
By then you’ll have
Designed to feel like
Watching the money set aside for profit grow in its own account, and no more guessing what the next tax bill will be.
From: “I’m always last to get paid.”
By then you’ll have
Designed to feel like
Paying the tax bill from money already set aside, not the credit card. Room to take time off, hire or invest.
What you’ll have is what we deliver. How it feels is what the system is designed for, and what clients are aiming for. Every business is different: how much profit you make depends on your market and customers, and results depend on doing the monthly steps.
The Profit Assessment
Our diagnostic. It shows where your money goes, what you can afford to pay yourself, and the targets we work towards. Repeated every year.
A set agenda every month
Twelve topics in order, timed around your year end: costs, owner’s pay, debt, pricing, tax planning and more. No meetings that drift.
Your real numbers, every session
Every session starts with your actual figures from your accounting software, so decisions are based on what’s really happening in your business, not a guess or last year’s accounts.
A simple cash system
To give every pound a job, we use Profit First, created by Mike Michalowicz. Jess is a Certified Profit First Professional.
See the whole year on one page
The four stages, what you’ll have at each, and both packages on a single A4 sheet. Handy to print, or to share with a business partner before your call.
Two packages, two different problems
Both start with three months of Foundations, setting up your system with a quick win in month 1. No setup fee.
Stop wondering where the money went. Start paying yourself properly.
This is for you if:
What you get:
6-month minimum, then monthly.
Stop making big decisions on gut feel. Know your numbers every month and see problems coming.
This is for you if:
Everything in Profit Path, plus:
The exact price depends on how complex your business is, not its size. We’ll confirm it on your free call. 12-month minimum, then monthly.
| What you get | Profit Path | Profit Partner |
|---|---|---|
| Foundations: setup, quick win, Profit Plan | Included | Included |
| Monthly session with Jess on a set topic | 45 minutes | 60 minutes |
| Quarterly sessions | 60-minute review and profit share | 90-minute planning, profit share and year-end forecast |
| Monthly management accounts and dashboard | Not included | Every month, by working day 10 |
| 13-week cash forecast | Not included | Updated every month |
| Annual budget | Not included | Included |
| Year-end tax planning | Quoted separately | Included |
| Calls between sessions for urgent decisions | Not included | Up to two a quarter |
| Email replies | Within 2 working days | Within 1 working day |
| End of year | 90-minute annual review | Half-day annual planning |
| Minimum term | 6 months | 12 months |
Your year, month by month
No general check-ins. You’ll always know what we’re covering, what to bring and what you’ll leave with.
| Month | Profit Path | Profit Partner |
|---|---|---|
| Stage 1: Clarity | ||
| 1 | Where your money goes | Where your money goes, plus management accounts set up |
| Stage 2: Control | ||
| 2 | Cutting costs | Cutting costs, with your first monthly accounts |
| 3 | Paying yourself and planning for tax | Paying yourself and planning for tax |
| Stage 3: Confidence | ||
| 4 | Your first profit share (quarterly review) | The numbers that matter: your dashboard |
| 5 | Debt and finance agreements | Debt and funding |
| 6 | Pricing and margins | Quarterly planning (90 min) |
| Stage 4: Freedom | ||
| 7 | Second quarterly review | Pricing and margins by service, product and customer |
| 8 | Cash buffer and big bills | Cash flow and getting paid faster |
| 9 | Sales and your best work | Quarterly planning (90 min) |
| 10 | Year-end tax planning (quarterly review) | Next year’s budget |
| 11 | Growth decisions | Growth and investment decisions |
| 12 | Your annual review | Annual planning (half a day) |
Who you’ll work with
I’m Jess, founder of Sunnyside. Every week I look at the numbers of good businesses run by hard-working owners who still can’t say where the money went. For years, accountancy meant telling people what had already happened. I’d rather help you change what happens next.
That’s why I built the Sunnyside Profit System. You’ll work with me directly, every month, on your real numbers. No jargon, no judgement, and no lectures about your spending. Just a plan, and someone in your corner while you follow it.
Jess Weston, accountant, founder of Sunnyside Accountancy and Certified Profit First Professional
Your accounts tell you what happened last year, and you still need them. This changes what happens next: every month, using your real numbers, before the year is over.
We’ll recommend one on your free profit call. If your main problem is never knowing what’s left, it’s Profit Path. If you’re making big decisions and need monthly numbers and forecasts, it’s Profit Partner. You can move up at any time.
It’s 30 minutes on the phone with Jess. She’ll tell you which stage of the Sunnyside Profit System you’re at, what your first 90 days would look like, and honestly whether we can help. If we can, she’ll recommend one package and tell you the price. If not, she’ll say so.
It’s one session a month, a 10-minute form beforehand, and a few minutes each time you move your money. Most owners find it saves them far more time than it takes, because they stop guessing.
Then that’s where we start. Your percentages come from your real numbers, so if there isn’t much room yet, we start small, but we always put something aside for profit from day one. If you have debt, part of every quarterly profit share goes to clearing it. If your business is struggling to pay its bills at all, we’ll tell you straight on the call and point you to the right free help.
No. The setup work is part of your first three months.
We agree it with you in month 1, to suit how money comes into your business: weekly, twice a month or monthly.
No. You’re welcome whoever does your accounts. The one thing we need is your bookkeeping kept on accounting software, such as Xero or QuickBooks, and up to date, because every session works from your real numbers. If it’s behind, we can quote to bring it up to date before you start.
No one can promise how much profit your business will make. That depends on your market and your customers. Here’s what you can count on from us: a set agenda every month, your summary within two working days, and your Profit Assessment and 12-month Profit Plan by day 90. On Profit Partner, your monthly numbers arrive by working day 10 as well.
And the system does its part. Move your money on your agreed days, and every time you’re paid, money goes to your profit, your tax and your own wage before anything else. Whatever comes in, you’ll know exactly where it’s going.
Book a free, no-obligation profit call. We’ll talk through what’s happening with your money and recommend the right package, or tell you straight if neither is right for you yet.
Book a free profit callPrefer to message? WhatsApp 07822 012550 · Calls by appointment: 01380 819905 · admin@sunnysideaccountancy.co.uk
The Sunnyside Profit System, its packages and prices are Sunnyside’s own. Jess Weston is a Certified Profit First Professional. Profit First was created by Mike Michalowicz.